Entries by Stéphanie Baroux

Innovative campaigns to promote quality food for pregnant and breastfeeding women in Burkina Faso and Mali

Baby says: “More vegetables and fortified foods, less fried foods“! This is one piece of advice given by the baby star from the “Bébé kodi” (baby says what) awareness-raising campaign spots. The baby reacts directly from its mother’s womb to the nutritional advice given by a midwife to its parents. It is on this original, […]

Preparation of social communication campaigns for behavioural change

Social communication campaigns for behavioural change are being prepared in Mali, Burkina-Faso and Niger. The strategies adopted are specific to each country according to the needs identified, the feasibility of the various approaches envisaged and the timetable for launching products on the market. These campaigns will aim to promote appropriate feeding practices identified as priorities […]