Distribution of fortified food products for women and young children in Ouagadougou

ICI, a MERIEM project partner in Burkina Faso, conducted a study in January 2019 to better ascertain and map places where fortified food products for young children are sold in Ouagadougou. The objective is to better ascertain local marketing methods for these products in the Burkinabe capital.

ICI dispatched surveyors in 181 sales outlets in the city. The majority of local commerce is done via very small stores (or “kiosks”). While 100% of the outlets sell imported infant formula, from kiosks to pharmacies to department stores, only 14% sell local infant formula. This finding reveals the low availability of these products, which are important for preventing child malnutrition in African cities.

This study contributes to the series of preliminary surveys conducted by the MERIEM project partners on preventive marketing solutions to fight malnutrition in Sahelian cities.