Marketing and nutrition Solutions

There is no miracle solution to malnutrition. However, promising innovations do exist: locally developed marketing and nutrition solutions can contribute to preventing malnutrition over the long term. The challenge for these large-scale systems is to combine economic efficiency and social impacts. The MERIEM project aims to develop marketing solutions that can be replicated on a large scale with Sahelian businesses, to document the conditions for their success, and generate interest and adherence among all public and private nutrition stakeholders.

Focus on fortified products for women

Nafama spices in Mali

What is the Nafama spice ?

Nafama spice is a fortified condiment specially designed to meet the nutritional needs of women of childbearing age.

It is a product that meets national and international quality standards, made up of several local spices and containing vitamins and minerals. It was developed in partnership with the Malian company Bara Musso.

Packaged in a 5g box, the Nafama spice comes in two flavors: ginger-turmeric-garlic and clove-soumbala and is sprinkled directly on the dish after cooking.

It is widely available in Bamako through several complementary distribution networks (stores, markets). Its price is affordable and in line with the purchasing power of those most vulnerable to malnutrition.

Le secret des femmes qui gèrent

To follow the adventures of Nafama spice, go to :

Nafama’s Facebook page
Nafama’s YouTube channel

To learn more about the launch of Nafama spice, click here!

Foura Soga in Niger

What is Foura Soga ?

Foura Soga is an enriched version of the traditional Foura, a milky drink made from millet, recommended for women and much appreciated by Nigeriens.

It was developed in partnership with the Nigerian company La Laitière du Sahel. Foura Soga is a healthy product made from natural and local ingredients, fortified with vitamins and minerals.

Packaged in several types of packaging (250ml sachets, 330ml and 500ml bottles), Foura Soga is easy to consume, outside or during meals.

This fortified drink is available in Niamey through several complementary distribution networks (stores, markets). Its price is accessible to the purchasing power of people most vulnerable to malnutrition.

Foura Soga, energy for you!

To follow the adventures of Foura Soga, go to :

on the Foura Soga Facebook page

To learn more about the launch of the Foura, click here!

TOND BOURI BREAD IN BURKINA-FASO

What is Ton Bouri bread?

Tond Bouri is a bread made from Orange-fleshed Sweet Potato. Orange-fleshed sweet potato has several health benefits thanks to its high content in vitamins A and B, and in minerals (calcium, zinc and iron).

In addition to these natural benefits, Tond Bouri bread is enriched with further vitamins and minerals, and is specially designed to meet the nutritional needs of women of childbearing age.

Particularly appreciated for its soft texture, its unique shape and its slightly sweet taste, Tond Bouri provides a double advantage: nutritional intake and a pleasure to eat.

Marketed by the Fa Soleil bakery at an affordable price, Tond Bouri is available in the Karpala area and its environs. The Fa Soleil promoter wants to go further: he intends to make the product available in every area of Ouagadougou.

Tond Bouri tastes so good! Once you try it, you’ll stick with it.

Focus on fortified products for children

Super Leo in Burkina-Faso

What is Super Leo ?

Super Léo is an instant milk flour for children, marketed by the Fortis company in Burkina-Faso. It is intended for children from 6 months old, as a complement to breast milk.

It is made from local ingredients such as maize, groundnuts and soybeans, and fortified with minerals and vitamins. This means it provides all the nutrients a child needs to develop. Produced in rigorous hygiene conditions, the Super Léo infant flour is a high-quality porridge that is in line with international standards.

Sold in 400g bags and 70g packets, the Super Léo porridge only takes a few seconds to prepare. It is on sale in shops, markets and pharmacies in Ouagadougou. It is affordably priced to enable all infants and young children to enjoy a fortified meal every day.

To learn more about the launch of Super Léo, click here.

Samani in Mali

What is Samani ?

Samani is a ready-to-cook fortified infant flour. It is produced and marketed by the UCODAL company in Mali, and is intended for 6 to 23 month-old children as a complement to breastmilk and traditional foods.

This infant flour is made using local crops such as white maize, soybeans and groundnuts. Samani flour also contains milk and a complex of 21 vitamins and minerals, which can provide children with all the micronutrients necessary for good health. It can be prepared quickly and easily, and is a safe, digestible, filling product for infants.

Samani infant flour is marketed in two formats: in a 400 g carton and a 70 g packet (which makes two portions of porridge). Widely available in shops, supermarkets and pharmacies in Bamako, this product ensures high quality porridge at an affordable price.

VITAMIL+ FLOUR IN NIGER

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WHAT IS VITAMIL+ FLOUR ?

Vitamil+ is an enriched, ready-to-cook milk flour for infants. Produced by the STA company in Niger using local cereals, it is fortified with minerals and vitamins.

The Vitamil+ flour was designed to meet the nutritional needs of children aged 6 to 24 months and older, as a complement to breastmilk. It is manufactured in Niger using local ingredients such as millet, groundnuts, cowpea and soybeans, in accordance with international production and marketing standards.

Easy to prepare, it takes just five minutes to cook a dose of Vitamil+ porridge, which children can eat immediately.