The Foura business strategy consists of making foura soga known by the Nigerien population, and ensuring that it is available in all sales outlets, supermarkets and grocery stores to satisfy our customers. Based on this same strategy, we held an official launch including extensive communication so that customers know we are manufacturing a new product called foura in the local language, and we have put it on the market.
We organised events outside hospitals, at markets, in public squares and at a major annual agricultural fair. We rolled out promotion so that foura would be really well known by the Nigerien population.
Source: testimony recorded during the filming of the foura soga infomercial