ICI, a MERIEM project partner in Burkina Faso, conducted a study in January 2019 to better ascertain and map places where fortified food products for women and young children are sold in Ouagadougou. The objective is to better ascertain local marketing methods for these products in the Burkinabe capital.
ICI dispatched surveyors in 181 sales outlets in the city. Very small shops, small shops, mid-size and large shops, as well as pharmacies: they visited the various places where products are distributed locally and observed that only 14% of these sell fortified food products for children, whether they are produced locally or imported. This observation reveals the poor availability of these products, despite the fact that they are important to prevent child malnutrition in African cities.
Once sales outlets were mapped, the NGO looked at their profiles. This study contributes to the series of preliminary studies conducted by the MERIEM project partners on preventive marketing solutions to fight malnutrition in Sahelian cities.