The MERIEM project aims to develop marketing solutions to prevent malnutrition in large cities in Niger, Burkina Faso and Mali.

Discover the actions of the project in the countries of intervention by clicking on the capitals.
Quality, fortified manufactured food products have strong potential to prevent malnutrition in young children and their mothers, by providing nutritional value suited to their needs. The MERIEM pilot project aims to develop marketing solutions that can be replicated on a large scale to prevent all forms of malnutrition in Sahelian cities.
Gret, Hystra, ICI, IRAM, IRD, Ogilvy, ThinkPlace
NGOs, research, consultants working in the private sector
Burkina Faso, Mali, Niger